Identities-Working Method

within the identity package that i created i created a number of different advertising things in order to boost awareness these included:

Poster
Flyer
Postcard
Web banners x2
Website
Sunglasses
Bag

So I started by designing my poster first then I could get an idea for the whole brand I also used this as part of my sample pieces during the research process. So I used this to base the whole package on as I new that the students liked it. I used this to design my flyers and postcards. Evaluating this method of designing it was very useful to me as I designed something very simple such as a poster and used it then to base the rest of the package around. This also helped me keep the continuity within my package.

So after I had done the simple parts of my package I then went on to do the more complex things within this project such as my website and web banner. I started by doing my web banners first because I had a very good idea of what I wanted to do with them as I had just designed my flyers and postcards so I had lots of ideas based on them. Evaluating this process I think this was the simplest but most effective part of the project because the way I managed the project this part of the project was very effective as I had lots of ideas from the flyers, posters and other parts of my package. I also made my web banners very simple and effective as I think it gives more of a statement when on another website.

So the last thing of my package I had to design was my website this was the most difficult and time consuming part of my package. I again based it on the rest of the package for example the colour scheme etc. I started by creating the index page as a base then worked out from there. Evaluating this method it wasn’t a very good method of designing this part of the project as I kept adding pages as a result of working in this way. I started off only thinking I needed 6 or 7 pages and ended up having 15 pages and therefore a lot more last minute work.

Also going back to my research of accessibility I found that when people are using screen readers they need to have very simple websites and all the buttons and things that you add to your web site and also you need to be very clear of what you label and name some of the objects within your site so they can be read by the screen reader then therefore give people with sight difficulties full understanding of what is on your website. So therefore I made sure when creating my website that every object that I added was clearly labelled and that my website was kept very simple. This was a lot more work at the time but I think it is worth it to make it easier with difficulties and disabilities.
Also due to my research I created a CSS style sheet that I could put into my website that would get rid of the colours that are not accessible for people with sight difficulties and replace them with colours that people with these issues would be able to view easily. For me this was a difficult task but I feel is it worth it to enable everyone to view my website. Again I think that I think more web designers should think of these issues when creating websites for major companies.

I think my project was managed well. I did a lot of research early on in the project which meant that I could make informed decisions about the rest of the project so that very useful and effective within the rest of my project. I also insured that things such as printing and other factors within my project were done early to avoid the rush on the day of the deadline. However the last part of my of my project was the website deign and that was not planned very well as I kept adding pages within my website which then meant I was behind schedule. I think was one of my major let downs within this project. Also another thing that let my project down was the fact that because I was behind schedule I could not test my project as well as I had hoped this was a major factor as this lead to my CSS and some other issues not working correctly in time for the last presentation I am working on them all and testing them thoroughly to ensure everything is done correctly.

I think the finish product is well researched and well put together however I think I still need to look at the finer details within my project and there could be some slight improvements such as testing and checking everything works how it should and everything is saved in the rite format. The things I like about the package are the flyers sunglasses and web banners.