Dr Martin

This is another website i really like for a number of reasons. the first being that when you enter the website it is immeditately it eye catching and funky. then the buttons are very different and are animated when they are clicked this makes the interaction with the site a little bit different and more fun. there is also a feature within this site that allows you to c create ur own dr martin boot i think this a very clever idea, i think that this is used to bring an old brand more up to date and this also is fun and gets younger people involved with a brand of shoes that was created many years before there time i think. i have had a go at this myself and it it very addictive i love designin my own pair of dr martin boots.

Banner report!

Coursework 1
Online Banners

We have been given the task to design and create 2 online banners, one large and one small. They can be static, animated and/or interactive. They can contain audio and film footage if required. One is for a seasonal product and the other, a country. Within this report I am going to discuss my design ideas processes and decisions I made throughout the design process. I will end with a reflection on the final product.
When I was given the task my first port of call was to look at some online banners that were already online. This was a major part of the ideas generation process for me as it allowed me to see lots of things that had already been done.

http://hljournal.blogspot.com/2007/11/research-for-coursework.html

Ideas

So when I looked at what was already out there i started on the ideas for my first banner. I was going to start with the seasonal banner first as I thought that it was probably then easiest of the two. I decided on a Christmas theme. I also decided that I would make this banner as the small banner as I may need more space to do a larger banner for the country banner. i also wanted my banner to be very modern and expensive looking, with lots of clean lines and modern simple colours. I got my inspiration for this from things shop windows where they use modern simple colours for there Christmas displays. That’s the type of thing that I wanted to create within this banner like looking into a shop window with the stylish Christmas decorations. I wanted to used very up to date colours that were also very Christmas that’s where the silver and blue theme came from.

http://hljournal.blogspot.com/2007/11/coursework-ideas.html

So when I went onto the second banner it became more difficult as it was such a vage brief it didn’t say what about a country we had to advertise this made me think about what are countries known for like for example Italy is known for pasta and England is known for fish and chips and rain. I wanted to do my banner based on what the place is known for. Then I started to think about what are things I like and where would I go. This then led to things such as technology, music and fashion. Thinking bout these things lead to 2 ideas one was japan for me interest in up and coming technology and multimedia and the other was Ibiza as I have a keen interest in dance music and that is the number 1 party place for people of my age so it would be easy to advertise that to them.




Concepts
My concept for the seasonal banner was all about the count down till Christmas and also based on the shop window and shopping. So for this banner I decided I would have a simple blue background with silver Christmas decorations. This is in keeping to my simple modern theme. Then I have a simple square Christmas gift that displays the number of days counting down till Christmas. This idea is done using actionscript to make the banner keep the actual time and date so then it can count down the number of days. The advertising for this banner is simple, I have simple white text on the blue background moving from white to left on the screen. I have done this as this is the natural order that the user would read it. The text says “Not many shopping days left” “buy them something special” at the Victoria Centre” “now open late”. This banner also has jiggle Christmas music also to attract the audience. The music I have chose is also very simple to keep with the expensive and modern I think if the music is too full on it will cheapen the banner and make it cheesy.


My concept for my contry banner was Ibiza the party capital. For this I banner I wanted some interaction with the audience. I wanted it to be based on music and dancing and everything that Ibiza is known for so decided that I would have a banner that has a sunset or a club scene with siloetts of people dancing and as the music starts the sioletts move faster to give the effect of dancing. I wanted the audience to be very involved in this so at the bottom of my banner I have dj decks that would be interactive to click which song they would like then this would determine which option they would receive the sun set scene with slower music or a club scene with fast music. This is in keeping with my theme of showing the user both parts of what Ibiza is known for the beach and the clubs.