Tuesday, May 29, 2007

Research-current material

So having had being given all the info about the three options I decided in order to make a good well thought out decision I decided to do some research myself i looked at each of there current packages and advertising stuff to see what they already had and required.

The first thing I looked at was there online material

http://www.ntu.ac.uk/prospective_students/course_finder/course/Multimedia/1292D586-5C43-4565-8448-19E0FC8CBA54

From looking at this online material for the university and therefore the multimedia course i could see that there is of potential for improvement, this was very professional looking lots of blue and white very clean looking with lots of clean lines. all though this does look very professional it is not every interesting or inviting for potential students. i think it needs more colour injected into it and maybe more pictures or something more interesting.

These are some of the other university's websites i used to compare
http://www.livjm.ac.uk/
http://www.artdes.mmu.ac.uk/
http://www.ncl.ac.uk/

Then i went on to look at the Trent Media material and at a first glance this wasn't much better!

http://www.trentstudents.org/trentmedia

Again they had stuck to the boring blue and white theme with lots of white space and wasn't very interesting or eye catching and to say this is to attract the students and it was all bout the students there isn't much going on. I think this website needs a lot more colour and a bit more going on better picture maybe some flash or maybe just to make it a little easier to access.

These are other student union material i looked at
http://www.union.ncl.ac.uk/entertainments/
http://www.lmusu.org.uk/
http://www.huddersfieldstudent.com/

Identities Options

After being given this project i decided to look into search of the options more clearly this is the info i was given:
Option One
Nottingham Trent University Multimedia BA/BSc Course
Three years. Wide range of multimedia disciplines covered. Student led emphasis. The philosophy is that the course won’t get in the way of the student’s interest. It seeks to introduce, explore and reflect on multimedia theory, multimedia practice and multimedia practitioners.
Course Structure
Each year has a successful principles and Practice module. This module seeks to provide wide ranging contextual overview of the Multimedia discipline.

Year One- Common first year. Narrative module and identities module.
Year Two- The exploring Multimedia module runs all year long. This module is made up of three components. The student is able to choose which of the three from nine components choices they wish to study.
Year Three- Client Project Module. Personal Research Project Module. The student is able to choose the subject for each of these modules.





i thought this was a very good option and the multimedia as course could definitely do with a revamp as it is very dull and uninteresting there is definite potential for improvement to promote this course better and therefore bring in more students onto this course. there is definite a lot of scope to display your ideas too with this option.
Option 2
Trent Media
Trent Media consists of Fly FM, Trent TV and Platform. Both Nottingham universities involved. http://www.trentstudents.org/trentmedia.
An awareness raising exercise as well as a content producing opportunity.





i think this option allows you to look at the different aspects of media and how they could be advertised differently. i also think that there is a lot of potential and scope within this option i think that this could also be a lot of work incorporating all three aspects of Trent Media using one advertising package. i think that i could bring a lot of colour and interesting ideas to this option.

Option Three
E Stings 4
www.channel4.com/estings

E Stings 4 is an annual commission competition run by Channel Four in conjunction with Creative Review magazine.
E4 is one of Channel Four televisions digital offshoot channels. The overall winner gets £15,000 from E4 to make a series of indents. Two runners up get £1500 worth of kit of their own choice. Every entrant gets £5 off a one-year Creative Review subscription and the top ten entries as chosen by the judging panel get a free one-year subscription to Creative review. Winner gets an exhibition at a major London gallery, ell entries will be showcased on the E STINGS site.
See the website above or Creative Review magazine December issue for details.
E STINGS submission deadline is Thursday 15th March 2007.
IDENTITIES submission deadline is Thursday 10th May 2007.
The submission date for material for this competition means that in order to be eligible for the £15,000 commission any stings would have to be produced first and sent off for judging. The other expected supporting identity package material would be produced purely for assessment in this module. All material (including any stings) would then be submitted according to the submission details on the coursework brief.



this option doesn't really appeal to me as i think it is a lot of work and i don't think i have the skills required in order to meet the earlier deadline. this option is more of a competition to the TV and i think this a lot of pressure when i have very little skills required. so i think i'm going to stick to the other one of the other options





































































Identities

We have been given a big project to design and create a new identity package for a company or organisation that could do with a bit of a revamp this means this we will be designing a hole new advertising package to advertise a company better this could involve designing logos, posters , flyer's, postcards, mugs, bags, mouse mats, pens anything to put the company name and logo out there for people to see and get involved with. at a first glance this seems like a really good project to put my all into as i like deigning things and i have lots of ideas.

Within this project there are three options in which we can design new advertising packages for these are:
Multimedia the course for the university
Trent Media which is a organisation run by the students union and involves Trent TV, Platform and Fly radio
E4 and E-stings which is for E4 and involves making a short E-sting
at a first glance at these options nothing is really jumping out at me but I'm sure as i look into them further i will be then be to make a decision.