I have been contacted by a local school who would like me to create a new piece of multimedia that will teach the pupils about public information. in this proposal I will cover these areas subject area, target audience, requirements, design solution, justification and a design schedule that will show a week by week breakdown of the tasks and also include a contingency. This with then ensure that the client can clearly see of my design solution in order to solve the multimedia problem.
Chosen subject area
the subject area that I have chose for this project is Healthy Living, within this vast subject area I have decided that the scope of my project will be based healthy eating. I have made this design choice for a number of reasons these include; my knowledge in this area is greater than in other areas and I think there is a gap in the market for healthy eating promotions on the web targeted at children. From the research on healthy eating, I have come to realise that there is a lack of information for children about being healthy eating. There is a lot of information about getting children to eat healthy but there a lot less information based on the children themselves. After all I think that if you are going to make children eat healthy then it is useful for them to know a little about it and why they should do it. not only do they then understand why it is important but also are more likely to want to have a healthy lifestyle in the future.
Target Audience
for this project my target audience will be children aged 5 to 11 as I think this is a key age to teach them about healthy eating so that they can then make the right choices as they become teens and young adults. Through my research I have learnt that
“In the UK an estimated one in four 11 to 15 year olds are overweight or obese - and the problem is growing every year. Based on this I have aimed my target audience a lot younger in try and help with this growing issue.”
http://hcd2.bupa.co.uk/fact_sheets/html/child_obesity.html
Requirements
for this project the client requires me to design and create a piece of multimedia that will inform children about healthy living. This has to inform children about the importance of eating healthily but also keeping them engaged. It needs to be fun bright and interactive to appeal to children aged 5 to 11 years old. It also needs to be easy to use and accessible at school or at home. It needs have simple and clear navigation throughout. With a clear message about healthy eating.
Design Solution
to solve this multimedia problem I will design and create a mini site, which will enable the children engage in games and interaction at the same time giving them clear information about healthy eating. This will be based around the balance of health plate, it will use simple colour codes to identify good foods, OK foods that can be eaten regularly but not a large amount and bad foods. The first page will start off with the simple food groups that when a child clicks on a colour code it will then list all the food related to that. For example if the child clicks on green it will give then a list of foods that are good for them. The next page will have the same colour code but be based around portion sizes. It will tell children that they should only eat a small amount of the bad foods and a large amount of the good food. It will do this in the same way previously using colour codes and the healthy balance plate. The third and final page will them be a simple game based on this the children will use a mouse to drag and drop the foods onto the colour coded plate until they get it into the right place. I think this will be a fun and interactive way to teach children about what is good for them to eat on a regular basis. To create this multimedia mini site I will use dreamweaver to create the first two webpages then use flash for the game. The child with navigate this site in a simple linear way it will enter thought the first page, learning about the foods that are good and not so gud then once completed the two information pages they can then be rewarded ny playing the game this way it will give a the information first so they are not distracted by the game.
Justification
throughout my research into this area I struggled to find any websites that were targeted at the children not at the adults as shown below. This sites however show the use of colour when sited area based around children.
However the image is an example of a website used to encourage children to cook and experiment with foods. It uses bright colours, coloured characters and lots of interaction to keep children engaged.
Schedule
Week 1 13/10/08 – 17/10/08 Design
Week 2 20/10/08 – 24/10/08 Proposal
Week 3 &4 27/10/08 – 31/10/08 Production
Week 5 3/11/08 – 9/11/08 Testing
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